By: Mike

Mike — Wed, 25 Jul 2007 18:51:00 +0000

The issue is that Internet leads have always been and will always be the easiest way to gain an interested consumer and that is where the benefit of this strategy typically ends. From there, your absolutely right, it becomes a cluttered mess of multiple calls and emails from unrefined sales people offering the same products. Think about having 4-5 car salesmen all trying to sell you a Honda Accord, but each offers a different color and possible upgrades and many of them can beat or match the same offer. What inevitably happens is one guy gives the car away for little or no profit, adds a 5 year warranty or even sales you a lemon, just to get the sale. Did the consumer really benefit or need to shop between 4 dealerships? No, he probably only need to shop between two. In fact, because he shopped between 4-5 dealerships he may have just bought a lemon based on price.
To make leads work you have to implement the education of the process, pitfalls and rewards of filling out their information online, which can be difficult to fit into a single introductory email.
When all else fails companies must focus on organic lead generation which is not as easy as simply buying a lead.

Comments on: Friends don’t let friends fill out mortgage forms online!

By: Mike